Pro-B Serum

Frequently Asked Questions


  • Yes, this product is suitable for use during pregnancy. Consult your health practitioner if you have any concerns.

  • Niacinamide can be used morning or night - we recommend applying as your first step in your morning or evening skincare routine.

  • Yes, niacinamide can be used everyday. Some people may experience a flare or purge when first introducing niacinamide to their routine. We recommend staying consistent and your skin's barrier will naturally repair and become stable with regular use. If you aren't able to have persistent use and/or niacinamide is irritating the skin too much, you can withhold use completely or introduce at a slower pace.

  • Niacinamide (aka Vitamin B3) is a true multitasker in skincare. It helps evens kin tone, boost hydration, reduce pore appearance, sooth redness and inflammation, strengthens skin barrier as well as anti-ageing benefits.

  • Vitamin B3 is the umbrella term for two forms:

    1. Niacin (nicotinic acid)
    2. Niacinamide (nicotinamide)

    In skincare, niacinamide is the form of Vitamin B3 that's used—it’s stable, non-irritating, and delivers all the glow-boosting, skin-loving benefits. So while all niacinamide is Vitamin B3, not all Vitamin B3 is niacinamide.

  • Niacinamide is generally very well-tolerated—even by sensitive or acne-prone skin—but in some cases, yes, it can cause breakouts or purging, especially when: you're using a high concentration, your skin is adjusting (aka purging), it's reacting with other actives or may be the formula not the niacinamide within the formula.

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Frequently Asked Questions


  • Yes, our products are GMO-free! Genetically modified organisms (GMOs) are primarily associated with food and agricultural products. You might prefer to steer clear of genetically modified organisms, we know the skin can absorb at least part of the ingredients applied to it, it makes sense to avoid these ingredients in our skin care, as well.

  • Yes, all of our products are cruelty-free. Cruelty-free products are those that are developed without subjecting animals to unnecessary testing, emphasising the importance of ethical and humane treatment in the production of cosmetics and skincare items.

  • Yes, all of our products are vegan.

  • Yes, this product is paraben free. Parabens are a class of preservatives commonly used in cosmetics and skincare products to prevent the growth of bacteria, mould, and yeast. Some individuals choose to avoid products containing parabens due to concerns about their potential links to hormone disruption and other health issues. While parabens have been deemed safe for use in cosmetics by regulatory agencies, some people may prefer to opt for paraben-free products. This choice is often based on personal preferences and individual sensitivities.